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Client project · Florida Keys

Keys Welding & Boat Lifts. Logo & website.

Logo design and a business website for welding and boat lift services, connecting a coordinated identity, service information, and job-specific inquiries.

Business
Welding & boat lift services
Our role
Logo design & website development
Keys Welding & Boat Lifts homepage with its full-color identity, boat lift and welding introduction, and contact options Full size (new tab)
Website capture · October 5, 2026

One identity for two kinds of work.

A customer with a worn boat lift bunk has a different starting point from someone with a broken railing or a welding job. Both need to understand the relevant service and explain what needs attention.

We brought those routes together under one identity, using service information, the business’s own photographs, and a contact form shaped around the work being requested.

What we delivered.

Logo design and a website that connects the service offer with the next conversation.

Logo design

A welder, palm, and amber backdrop form the logo, with full-color and light versions for different backgrounds.

See the Logo Artwork
Service organization

Boat lift services and welding work have separate groups, with individual pages explaining the work and what customers should prepare.

Explore the Website
A defined inquiry path

Service choices, job details, and optional photos give the business context for the next conversation.

See the Contact Page
A responsive business website

The identity, service information, client photographs, and contact options are brought together across desktop and phone layouts.

Read the Design Decisions

An identity that brings both trades together.

The welder, palm, and amber backdrop connect the trade with its Florida Keys setting. The wordmark names both parts of the business.

Full-color Keys Welding & Boat Lifts logo with a charcoal welder, palm tree, amber backdrop, and the business wordmark Full size (new tab)

The full-color identity.

The amber and charcoal palette carries the welder and Florida Keys setting into the website’s header.

Light version of the original Keys Welding & Boat Lifts logo shown on the client’s charcoal background Full size (new tab)

A version for dark backgrounds.

A light version keeps the same illustration and wordmark legible in the website’s dark footer.

From service choice to job details.

Actual website captures from October 5, 2026. Open an image to inspect the interface at full size.

Keys Welding & Boat Lifts services page separating boat lift services from welding and custom metalwork Full size (new tab)

Two service groups, with a clear route into each.

A service overview gives boat lift work and welding their own place, with links to the individual services.

Visit the Services Page (new tab)
Keys Welding & Boat Lifts contact page with direct contact choices and a form for customer and job details Full size (new tab)

A starting point for the next conversation.

Direct contact options sit alongside a job inquiry form. Service-specific prompts and optional photographs support the details a customer shares.

Visit the Contact Page (new tab)

The business’s work is part of the website.

These supplied photographs support the service content. They show the client’s work, with captions that describe what is visible.

Black boat lift bunks on metal supports above a canal Full size (new tab)

Boat lift bunks and supports.

Client-supplied photograph used in the website’s boat lift content.

Close-up of weld beads joining a polished metal bracket to a tube Full size (new tab)

A closer look at a welded detail.

Client-supplied photograph used in the website’s welding content.

The choices behind the website.

A consistent identity, specific service information, and a practical inquiry path each serve a different part of the customer’s visit.

Start with the work the customer needs.

The website separates boat lift services from welding and custom metalwork. Specific service pages explain maintenance, fitting, repairs, and the information to share before discussing a job.

Use the business’s own work as context.

Client-supplied photographs show lift bunks, welded details, and metalwork. Captions connect the visible work with the relevant service rather than treating every photograph as interchangeable decoration.

Make the inquiry useful to both sides.

The contact form asks which service is needed, where the work is, and what needs attention. Prompts change with the service, and optional photos can add context without making the initial message longer.

Useful after launch.

Website Editor, Website Analytics, and QR Campaigns are enabled for Keys Welding & Boat Lifts through the KeysVantage Client Portal.

The project puts a coordinated identity, service website, and tools for configured website content, reporting, and QR campaigns in place.

See Website Packages and Inclusions
Explore Graphic Design & Branding

Need a logo and website that belong together?

Tell us what your business does, what customers need to understand, and how they request your services. We can scope a focused design task or a coordinated website and logo project.

Start a Conversation

The initial conversation is free. Scope and pricing are agreed before paid work begins.